Yamaha and Monster Energy team-up for the next three years

Yamaha and Monster Energy team-up for the next three years
Photo Credit To www.yamaha-racing.com

Yamaha Motor Europe are excited to announce that they will again forge a strong association with one of the world’s leading energy drink brands – Monster Energy – for the rest of the 2015 FIM MXGP Motocross World Championship and then to a wider team agreement to cover three seasons from 2016 to 2018.

The deal will see MXGP series leader Romain Febvre and teammate Jeremy Van Horebeek wear the distinctive green ‘claw’ design on their helmets from the Grand Prix of the Netherlands as well as the final meetings in Mexico and the USA and with both athletes set to represent their countries at the Monster Energy Motocross of Nations at Ernee at the end of September. For the campaign next year the bond between Yamaha and Monster Energy will become more comprehensive with Monster Energy to be again the title sponsor of MXGP factory team and a sponsor of other Yamaha’s MX official squads.

For Yamaha the union means the renewal of a partnership that ran from 2008-2013. The works Yamaha Factory Racing Yamalube team gave the Monster Energy black and green livery their first outing in Grand Prix in 2008 and it was the same year where David Philippaerts claimed the MXGP (then called ‘MX1’) title. Yamaha and Monster Energy enjoyed Grand Prix success in both MXGP and MX2 categories and the refreshed contract synergy embellishes the link between the companies that is shared in other disciplines like MotoGP.

Erik Eggens
Motocross Manager – Yamaha Motor Europe

“This is fantastic news in a memorable season where we have set the pace in MXGP and are in firm contention for the MX2 FIM Motocross World Championship as well as celebrating our sixtieth anniversary and starting with a new chapter with our racing structure,” explains Yamaha Motor Europe Motocross Manager Erik Eggens. “Having Monster Energy back as a long-term partner demonstrates that the efforts we have put to be back at the top of MX is paying off and not just on the track. We believe the renewed cooperation between the two companies will give to both of us an even stronger presence in the motocross world. We feel we are on similar paths and I believe we will have a lot of success together.”

Mitch Covington
Vice President of Sports Marketing – Monster Energy

“We have a great feeling in starting again with Yamaha and they have certainly shown this season that they have their fingers on the pulse when it comes to performance and the way they go racing,” commented Vice President of Sports Marketing at Monster Energy Mitch Covington.

“We already have a strong global relationship in motocross and road racing and we’re really comfortable in adding this winning programme.”

Post source : www.yamaha-racing.com

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