MV AGUSTA AT THE 73RD EICMA EVENT WITH TWO WORLD PREMIERS: THE NEW BRUTALE 800 AND THE DRAGSTER RR LH44
THE F3 AMG AND THE MY 2016 DRAGSTER, STRADALE AND RIVALE ALSO MAKE THEIR DEBUTS IN MILAN.
MV Agusta marks the end of a record breaking season by appearing at the 73rd Eicma event. With production output up by 25%, the company from Schiranna saw its turnover increase by 40% mainly due to the success of the Turismo Veloce and Dragster RR, two high-end models which drove earnings before interest up by 46%compared withthe previous year. The best performing markets were the UK (+183%), France (+35%) and Germany (+23%) followed by the Far East which grew by 12% over last year.
From figures it is onto the latest news and firstly the launch of the new MV Agusta logo, which has been restyled and bears the tagline Passion. Precisely Crafted, emphasising the brand’s identity, pride and craftsmanship. The symbol makes its debut on the Brutale 800, a completely original project which aims, fifteen years after its first appearance, to create the “most beautiful Brutale ever”. A strategic model which accounts for over 25% of the company’s production output, the new Brutale 800 is more muscular and streamlined and, with new technologies and construction solutions, reinterprets the style which made it an icon of motorcycle design.
Dedicated to collectors and enthusiasts, the Dragster RR LH44 is the second new model for 2016 from Schiranna. A truly exclusive machine inspired by F1 World Champion Lewis Hamilton’s passion for MV Agusta. The Mercedes AMG Petronas driver collaborated with the MV Agusta designers contributing to the definition of over fifty design details to make the LH44 stand out from the standard Dragster RR.
Following the Frankfurt and Tokyo motor shows, the F3 AMG Concept-Bike will also be making an appearance at EICMA. This bike was created in partnership with AMG and inspired by the coupé Mercedes-AMG GT “Solar Beam” paint scheme.
Eicma 2016 will also be a chance for visitors to admire the F3 RC and F4 RC as well as the official team bikes ridden by Jules Cluzel, Lorenzo Zanetti, Leon Camier and Massimo Roccoli, winner of the Italian SuperSport championship. The MV Agusta Reparto Corse team riders will also be guests at the stand (Pavilion 24 stand M51) on Friday 20 and Saturday 21 November.