The campaign entitled ‘I want to see you’ (Ik wil je zien) is designed to promote the use of bike lights.
The Netherlands is one of the best cycling countries but there are many cyclist riding unsafely by not using lights at night. The campaign targets young people between 13 and 25 years with this road safety version of a flashmob.
They surprised cyclists without lights with the possible effects of their dangerous behaviour. They did it with dancing policemen, music from the popular Partysquad and the choreography by Juvat, the winner of the Dutch version of So You Think You Can Dance.
Check out more on ikwiljezien.nl