EatSleepRIDE Launches a Powerful App for Motorcyclists

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EatSleepRIDE Motorcycles app for iPhone and Android users is the most advanced and comprehensive app available for motorcycle riders.

CRASHLIGHT, is a revolutionary built-in safety crash detection technology that automatically detects a motorcycle accident and notifies the riders pre-programmed contacts of his or her location. Friends and family can have peace of mind knowing they will be connected if things go wrong.

Developed in conjunction with the University of Toronto, CRASHLIGHT exploits built-in sensor technology using sophisticated algorithms to detect a motorcycle accident. The ESR app then notifies contacts via SMS text messages, phone calls and email to ensure the transmission of the message to the recipients.

The EatSleepRIDE app further enhances the motorcycle riding experience through a data dashboard which let’s the rider record and view recorded routes, speed, elevation and lean angle.

Editorial and crowd-sourced stories make it easy to connect and share experiences with like-minded motorcycle enthusiasts. While GPS-based social riding features make it possible for riders to see each other’s whereabouts on a map, geo-proximal search finds motorcycle roads and biker friendly places nearby.

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‟Car drivers have always been a step ahead of us when it comes to safety. While technology can make the motorcycle itself safer, it hasn’t really been able to deliver accessible safety to the rider until now. Using the mobile device is an obvious choice – it’s always with us. After extensive research and development we’ve created a simple to use, inexpensive tool that’s going to increase the safety of all riders and hopefully encourage more riders to ride more often” explains Alex Crookes, motorcycle addict and Chief Technology Officer at EatSleepRIDE.

In North America, Europe, Asia and Africa motorcycling is recognized as a top 10 sport. The worldwide market for motorcycles, including electric-powered two wheelers is forecast to grow by 8% in 2013 alone and inevitably require infrastructure and services to support this growth. Developing the ESR app is part of the company’s commitment to improve safety and enjoyment for all riders.

EatSleepRIDE Motorcycles for mobile is currently available for iOS devices, with an Android version coming soon. The app sells for $2.99 USD (IOS), $0.99 (Android) and CrashLight is available in-app for $4.99 USD per year (prices vary slightly by country).

For more information on the app, please visit or contact ESR at


Features Included

Record Your Ride
• Record GPS points of your ride on a map; no internet connection needed
• Save an unlimited number of rides
• Track your total distance

Visualize Your Data
• Replay your recorded ride on a map in Saved Rides
• Scrub along the timeline for speed, distance, lean angle and elevation on every turn

Discover The Best Motorcycle Roads – Included feature that will be available shortly!
• Ride like a local where ever you are in the world
• New routes are added daily world-wide (largest concentration is US & Canada)
• Add routes easily

Find Riders Nearby
• Get Social or be anti-social, you’re in control
• Make yourself visible in Share Location and hook up with riders nearby
• Turn your location ON or OFF, your public location is always obscured
• Connect with a friendly community for help & advice

Live Tracking (GeoBox Beta)
• Enable private live tracking of your ride for anyone off app

Ride Group
• Create a private Ride Group and view riders on a map
• Remove a rider from your Ride Group to stop sharing your location

Share and Discover
• Post Photos, Routes, Places, Events and More
• Add a route and trim the start and end points to maintain privacy
• Check out Bikes, Routes, Stories and more from around the world

CRASHLIGHT® PRO (In-app Purchase)
• CrashLight automatically detects a motorcycle crash and notifies pre-set contacts
• The sophisticated telematic technology will not activate if you drop your phone
• Setup to 3 contacts to receive notifications
• Notify by SMS, by email or by land line voice recording
• All notifications are sent world-wide with no additional charges

Dashboard | Leaderboard (Coming Soon!)
• Now you can rank your mileage against riders in your group, nearby or world-wide


CRASHLIGHT Frequently Asked Questions (FAQ)


CrashLight is a new safety technology developed specifically for motorcycle riders. In the event of a crash, CrashLight lets you choose your safety team. With no additional devices required, the technology leverages features available in the smart phone to automatically detect a motorcycle crash.

When a crash is detected, it will immediately send notifications to three (3) pre-set contacts with the rider’s last known geographical location by SMS text message, automated phone call and email. It’s available as an in-app purchase through the EatSleepRIDE Motorcycles App.

How does it work?

CrashLight uses the accelerometer, gyroscope and GPS technology in the smartphone, combined with a software algorithm to detect a crash. If a crash is detected, the technology notifies pre-set contacts with your location and emergency information. If you’re injured, your contacts can dispatch the most appropriate emergency services to you. You choose your safety team.

Is there a specific place I need to keep the device when riding for CrashLight to be effective?

Yes, it’s best to keep the device in a breast pocket while riding because in the event of a crash, a rider can separate from the bike. Your device can also be carried in a tank bag or in a pannier.

You can also mount your device on the handlebars of your motorcycle, however depending on your bike, vibration ‘noise’ may affect the sensors and cause a false detection. Be sure to test CrashLight by simply riding normally and listening/watching for a false detection.

Will CrashLight be activated if I drop my phone?

No. Absolutely not. The CrashLight algorithm listens for a complex sequence of events in order to detect a crash. The multi-signal algorithm means CrashLight will not be activated if the rider drops the device or comes to a hard stop. Although a false detection may occur, the possibility is very low.

Can I cancel the CrashLight notification if I’m OK?

Yes, once activated, you have three-minutes to cancel the CrashLight notification. The rider can slide to cancel the CrashLight notification if they’re OK. If CrashLight is not cancelled, at the end of 180 seconds, the rider’s contacts are notified via phone call, SMS and email with the riders last known GPS co-ordinates. Those notified can immediately take action.

Is my location kept private in the event of an emergency notification?

Yes. Only those you choose to be notified will see your last known location. You choose your safety team and your data is kept strictly private to them. Your location can only be viewed and shared by your pre-set contacts.

Can I test CrashLight?

Yes, once you’ve purchased CrashLight, test notifications can be sent to your CrashLight contacts. You can change your CrashLight contacts at anytime, as many times as you’d like.

What devices can CrashLight run on?

Currently, the EatSleepRIDE Motorcycles app and CrashLight are only available for iOS devices. You can run the EatSleepRIDE Motorcycles app on an iPhone or an iPad provisioned with a cellular and data plan.

How is CRASHLIGHT tested?

We’ve worked with public and private sector crash scientists to map normal motorcycle riding against typical single vehicle, multi-vehicle, low-side and high-side motorcycle crashes. More than 50 testers in 10 countries put in thousands of miles collecting data. We continually conduct both simulated and actual crash tests to verify the crash detection technology.

When riding outside of my coverage area, am I charged long distance fees by my carrier for CrashLight notifications?

No. There are no additional fees charged by your carrier for CrashLight notifications. However, when roaming, you are responsible for your standard cellular and data network roaming fees.

What happens when I ride out of cellphone range?

CrashLight requires an active cellular and data network and a reliable GPS signal to work effectively. When a smartphone is connected to a cellular and data network, CrashLight will make calls and send messages on behalf of the rider. If the mobile device can’t connect to a cellular and data network, it can not.

However, when CrashLight is activated in a weak coverage area, it is designed to automatically repeat connection attempts until notifications are sent successfully.

Why is there an annual subscription cost?

The CrashLight technology sends emergency information to your contacts via SMS, voice call and email in any country across any boarder. CrashLight notifications must be queued and sent through a network provider to guarantee delivery.

Every time a notification is sent, be it a test or a real notification, a cost is incurred by EatSleepRIDE. To make the service available and to sustain development, we charge a minimal annual fee. We’ve worked very hard to keep costs down and to make the CrashLight service affordable for everyone. CrashLight is now available for $9.99 USD per year (price adjusted by country).

Is the CrashLight subscription automatically renewed at the end of the year?

No. CrashLight will NOT automatically renew. It’s against Apple policy. After 12 months, CrashLight will ask permission to subscribe to an additional year.

How was CrashLight developed?

The EatSleepRIDE team worked very closely with a group of University of Toronto mechanical and physical engineers and esteemed government and private sector crash scene scientists to develop the crash detection technology.

As part of the ongoing development of the technology, we work with hundreds of riders in more than 10 countries to extensively map normal motorcycle riding against all types of motorcycle cashes including single vehicle, low-side and high-side as well as multi-vehicle crashes to create the sophisticated crash detection software.

Authors of the most influential and comprehensive motorcycle crash study of the 20th century, the Hurt Report, where consulted.

How was EatSleepRIDE Motorcycles for mobile and CrashLight made possible?

This project was made possible in part by the Canadian Media Fund and the multitude of beta testers and friends who ride. We’d like to thank everyone for their invaluable support.

We built CrashLight so no one would have to be alone in the event of a motorcycle accident. Riding a motorcycle is knowing you’re alive. Make it count.

Is an Android version available?

Yes. It’s available in the Play Store at $0.99

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